I’m a huge fan of Ariat. They make great products that are thoughtful and well designed. They also do great digital work, like their great website and ad campaigns. Their new campaign ‘Know Where You Stand’ is another great piece from them that I’d like to share.
Much like Horseware Ireland’s ‘Rugs for Life’ video Ariat’s Where You Stand is all about the lifestyle of horses – being true, standing strong, believing in yourself. They speak of things that we are, and things we wish we were more of.
Below are the words from the video. Print them out and hang them where you can see them all the time. They’re true words to live by.
Know you can’t let the sun catch you sleeping.
Know the day’s not over until the work is done.
Know when you’re in the saddle, be ready for the ride.
Know when to be gentle.
Know when to be firm.
Know how to finish strong.
Know if you get bucked off, you get back on.
Know how to sing instead of cry.
Know who you are.
Know where you are going.
Know where you stand.
