Ariat Honors Military Members with New Collection and Support for Non-Profit
Union City, Calif. June 4, 2012 -Ariat International, leader in innovative Western and English footwear, apparel and accessories has launched a new line of Western boots for men, women and kids called the Freedom Collection. These unique boots are detailed with patriotic and military-themed stitch patterns and a digital camo print lining to honor the men and women of the armed forces. In addition to the intricate embroidery, the Freedom Collection features Ariat’s premium full-grain leathers and innovative comfort technology.
Along with creating the military-inspired Freedom Collection, Ariat is also supporting PATH Intl. Equine Services for Heroes (formerly NARHA Horses for Heroes), a non-profit organization that provides equine-assisted activities and therapies (EAAT) to wounded service personnel and veterans. PATH Intl. Equine Services for Heroes is tailored to address specific issues faced by military personnel and provides supportive and therapeutic environments for their families and loved ones. To accomplish this mission, PATH Intl. centers connect with Department of Veterans Affairs Medical Centers and Clinics, as well as individual veterans.
“Ariat wanted to pay tribute to the members of the military by creating a line of patriotic-inspired performance and fashion boots, and by providing support to an EAAT veteran program,” explains Shane Holman, director of western footwear at Ariat. “Ariat is thrilled to support PATH Intl. Equine Services for Heroes, their program provides so many benefits to veterans of all ages and we are honored to be a part of such an excellent organization.”
“We are delighted to have Ariat International provide support for our organization,” said PATH Intl. CEO Kay Marsh Green. “Our wounded service personnel and veterans have given their best in service to our country, and we at PATH Intl. want to ensure that they in turn will receive the best services that we have to offer. Ariat contributions will be a tremendous support to our centers, horses and participants in providing positive change to these deserving individuals.”
Availability
The Freedom collection will be launching in November 2012 with retail prices ranging from $99.95 to $249.95. The collection will consist of men’s and women’s performance boots, women’s fashion boots and kid’s boots– one performance and one fashion. The new line will be available at Western retailers, boutiques and on ariat.com.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
About PATH Intl.:
Professional Association of Therapeutic Horsemanship International (PATH Intl.), formerly NARHA, was formed in 1969 to promote equine-assisted activities and therapies for individuals with special needs. More recently, programs offer services in human growth and development as well as offering programs for veterans and service personnel. At more than 800 member centers, nearly 48,000 children and adults find a sense of independence through involvement with horses. In addition to therapeutic horsemanship, a center may offer any number of equine-assisted activities including Equine Services for Heroes, hippotherapy, equine-facilitated mental health, driving, interactive vaulting, trail riding, competition, groundwork or stable management. There are more than 43,000 volunteers, 3,700 instructors, 6,000 therapy horses and thousands of contributors from all over the world helping people at PATH Intl. centers.
For more information about PATH Intl. Equine Service for Heroes, visit:
http://www.pathintl.org/
